New Ask AI assistant lets cannabis teams run sales and marketing, build custom tools and connect their software by simply asking. New platform and plans are live at gethighday.com.
SHERIDAN, Wyo., Nov. 12, 2026 — Cannabis businesses can now tell their CRM what they want done instead of figuring out how to do it.
HighDay, the CRM and marketing platform built by cannabis operators, today launched a new AI-powered version of its software that lets teams create email campaigns, automate sales follow-ups and manage everyday work by typing instructions in plain English. The relaunch also includes a new website, new subscription plans and tools for building custom business applications with AI.
For example, a sales manager can type, "Send new wholesale buyers a launch email and remind my rep to follow up." HighDay's Ask AI assistant drafts the email, builds the automation and shows the proposed changes for approval. Nothing gets sent or changed until a person approves it.
The idea is to eliminate much of the work that traditionally comes with using business software. Instead of learning how to configure automations, navigate complicated menus or connect multiple systems, teams can simply describe what they need.
"When I was running a multistate cannabis company, I didn't want to spend my time figuring out software. I wanted my team selling more products to more stores," said Carl Saling, CEO and co-founder of HighDay. "That's what we've been working toward with HighDay. Now you can literally talk to your CRM, tell it what you need, look over what it creates and hit approve. It's pretty incredible to watch."
HighDay was founded by cannabis operators after mainstream marketing software providers repeatedly turned cannabis businesses away. The company built its platform specifically for cannabis and hemp brands and the businesses that support them.
"For years, cannabis companies have had to make do with software that wasn't built for them, if they could even get an account," Saling said. "We started HighDay to fix that. Now we're taking it a step further. You shouldn't need a developer or a software expert every time you want to try something new in your business. You should be able to describe what you want and have the software help you build it."
More than a CRM
The new HighDay goes beyond creating campaigns and automations. Its AI tools can also build custom business applications and connect the software cannabis teams already use.
Ask AI lets teams create contacts, draft email campaigns, build automations and handle CRM tasks through a conversation, with approval before changes are made.
AI Studio builds custom applications, sales dashboards and brand websites from written descriptions. Each app includes a free cloud server, allowing businesses to create and run their own tools without starting from scratch.
Connected business tools bring HighDay together with other software. The platform already connects with Cannix, LeafLink and CannaSpyglass. Teams can also request connections to other software that offers an API or MCP server directly through the chat. HighDay also connects with Claude and ChatGPT, allowing users to work with their CRM from AI tools they already use.
The platform includes an AI Creative Studio for producing social posts, flyers, logos and short videos, along with an AI email writer and social media scheduling tools.
For brands selling into dispensaries and retail stores, HighDay also includes contact and company management, sales pipelines, project management, invoicing, contracts and electronic signatures.
HighDay is available on iPhone and Android. The redesigned website at gethighday.com includes short demo videos showing how the new tools work.
Available now
The new HighDay platform is available now to cannabis and hemp brands and ancillary businesses.
Companies can start a 14-day trial for $4.20 at gethighday.com.
About HighDay
HighDay is a CRM, sales and marketing platform for cannabis, hemp, vape and psychedelics businesses. Founded by cannabis operators, HighDay helps businesses manage wholesale relationships, organize sales pipelines, run marketing campaigns and build custom AI-powered tools using plain-English instructions. Learn more at gethighday.com.