EDINBURGH, Scotland — November 3, 2026 — HydroHi, an independent sports hydration company founded by 20-year-old Edinburgh-area entrepreneur Oskar Ogieniewski, has launched its first product: a strawberry and lime electrolyte powder offering 30 servings per tub, the company said.
The sugar-free powder contains sodium, potassium, magnesium and calcium. HydroHi said the product is intended for athletes, fitness enthusiasts and people with active lifestyles, and it is currently sold online through the company's website.
Ogieniewski is the company's sole founder and has managed product development, branding, sourcing, packaging, inventory management and fulfilment, according to HydroHi. The company said he has also handled marketing and customer acquisition without a large marketing budget, using product sampling sessions at local gyms, outreach to athletes and fitness professionals, and discussions with independent retailers. Social media is part of the company's consumer outreach strategy.
HydroHi said the business remains in its early stages. Ogieniewski has outlined longer-term intentions to explore additional sports nutrition products, potential retail distribution and, eventually, performance clothing and lifestyle products. The company did not provide a timeline or financial details for those plans.
Ogieniewski has a background in competitive football in Scotland and has trained in the United States, according to the company. HydroHi said his involvement in sport has shaped the brand's identity and that he intends to develop relationships in grassroots and professional sport.
The UK sports nutrition and hydration market includes a number of established brands, and HydroHi enters as a small independent operator. The company said its immediate priorities are growing its customer base, increasing brand awareness and building relationships within the sports and fitness industry.
HydroHi is registered in Scotland. Its first product, the strawberry and lime electrolyte powder, is available through the company's website at https://hydrohi.co.uk.
About HydroHi
HydroHi is an independent Scottish sports hydration company founded by Oskar Ogieniewski. Its first product is a strawberry and lime electrolyte powder, and the company has stated intentions to expand into the wider sports performance and lifestyle sector.