Otto Media Grup and TikTok officially co-hosted the six-day TikTok Fashion Camp from September 21 to 26. Combining intensive office-based training with hands-on advanced sessions, the program provided Indonesian fashion content creators with opportunities for professional learning, practical experience, and commercial growth. A total of 60 creators participated in the first day of training, with 20 selected to advance to the second stage of the program. The camp was also supported by 15 fashion and lifestyle brand partners.
The first day of the camp was held at the Otto Media office, where 60 creators gathered for an intensive training session jointly organized by Otto Media and TikTok. From September 22 to 26, the camp moved to an outdoor villa in Lembang, Bandung, where an advanced training group of 16 Live Hosts and 4 Co-Hosts continued with five days of focused training and knowledge exchange. To create a more relaxed and engaging environment for creator development, Otto Media also prepared a variety of food for participants to enjoy together around an outdoor dining table while sharing their experiences. Outside the formal training sessions, these informal moments gave participants the opportunity to get to know one another, exchange ideas, build friendships, and develop connections within the creator community.
A total of 11 team members from Otto Media and TikTok were involved in organizing the program and managing its on-site execution, reflecting the strong partnership between the two parties in creator development and content ecosystem building. Across the six-day program, the camp combined platform engagement, professional development, and social interaction to create a more comprehensive learning experience for participants. It also established a foundation for further collaboration between brands and creators.
The camp brought together 15 partner brands, including Lozy Hijab, Veyle Fashion Store, Veyle Collections, 99k Outlet, Zevia Indonesia, joybasic.id, BOSTANTEN.SHOES, UNITWO Home, Hefand, Cartiera Indonesia, Basic Threads, Hijabmoodbeauty, Higood, Lafiro, and Hyrascarves. The participating brands represent a range of sectors, including fashion and apparel, hijabs, footwear, beauty, and lifestyle. The breadth of brand participation also reflects the increasingly close relationship between Indonesia’s female consumer market and its growing creator economy.
Otto Media Grup has long focused on women-oriented consumer sectors, including beauty, skincare, fashion, and lifestyle. Through its creator network, offline brand matchmaking, content production, livestreaming, and media technology capabilities, the company builds more efficient channels for collaboration between brands and creators. The camp jointly organized with TikTok further strengthens Otto Media’s practical capabilities in offline talent development, platform resource integration, and supporting creators’ commercial growth.
Otto Media continues to explore ways to integrate creator profiles, content performance, brand requirements, and partnership experience into a more systematic analytical framework, strengthening the connection between professional training and long-term commercial development. Looking ahead, Otto Media will continue to deepen its partnerships with platforms and local brands, create more opportunities for the professional development of Indonesian creators, and support outstanding local women-focused consumer brands in strengthening their digital communication capabilities, while exploring opportunities to expand from the Indonesian market into global markets.